Music icon Nile Rogers and American watch brand Bulova came together to create a special timepiece collection in support of his We Are Family Foundation. The watch celebrated the 40 year anniversary of Chic’s global chat-topping sensation “Le Freak” and featured details in its design that echo Nile’s music universe. Key activations from the partnership included an ad campaign shot at the iconic Electric Lady Studio in NYC and a live performance by Nile Rodgers and Chic in NYC on occasion of the GRAMMYs 60th anniversary.
The partnership between Gucci and the GRAMMYs, Latin GRAMMYs and GRAMMY Museum included special edition watch collections and dedicated activations such as an interactive traveling exhibits in Asia, U.S. and Europe; and private live performances by Grammy Award winning artists such as Janelle Monae, John Legend, Jennifer Hudson. The partnership also supported young music students across the globe including the Japan Music Funk, UK Music Fund and Shanghai Soong Ching Ling Foundation.
Zero Below worked closely with Universal Music Group and Brands to produce and launch a video series called “Tune Of Time” with the purpose of shining a light on young musicians internationally. The series, presented by Bulova watches, featured artists like Calum Scott, Fletcher, Fuego, Loote and more sharing their personal stories on the role that music plays in their life. The video series was created in support of the “History Of Firsts” campaign of the brand and distributed on artists and record labels’ platforms.
Zero Below collaborated with dance music label Ultra Music for product integration in music videos with various brands. Among these: Sofi Tukker with Bomba Estereo for “Playa Grande”; Chris Malinchak for “Stranger”; Betta Lemme for “Play”; Anabel Englund for “Messing with magic”. Each music video was accompanied with a “behind the scenes” feature showcasing the integrated products.
Global star Marc Anthony and Bulova joined forces for a 4-year partnership to create a special timepiece collection designed by the singer himself, celebrating Latin culture and music. The collaboration included a global advertising campaign and a private launch event in Las Vegas hosted by Marc with his closest friends from the music and entertainment industries.
Zero Below collaborated with dance music label Ultra Music for product integration in music videos with various brands. Among these: Sofi Tukker with Bomba Estereo for “Playa Grande”; Chris Malinchak for “Stranger”; Betta Lemme for “Play”; Anabel Englund for “Messing with magic”. Each music video was accompanied with a “behind the scenes” feature showcasing the integrated products.
Our collaboration with Latin Music’s biggest night, has produced highly engaging marketing activations in the physical and digital space; with iconic artists such as Marc Antony, Juanes, Caetano Veloso, Alejandro Sanz as well as with new talents like Giulia Be, Bizarrap, Sebastian Yatra, Chiquis and many more. With the Latin Music Academy, Zero Below has ideated a yearly video series celebrating all nominees of the “Best New Artist” Category and all first time Latin Grammy winners, generating millions in engagement, views and impressions.
Zero Below is the producer of The Accutron Show, a podcast about American culture in support of the relaunch of the iconic watch brand. The show is available on all streaming platforms and has featured guests such as Neil DeGrasse, Daniel Boulud, Carol Alt, Suchi Reddy, Katie Couric, Nile Rodgers, Isaac Mizrhai and many more. Our team is responsible for producing the show, sourcing the guests and supervising the editing and distribution process.
Zero Below worked closely with the Oscars Museum, to curate and manage its partnership with Kering-owned luxury watch brand Girard-Perregaux. Our team ideated the “Mechanics of Dreams” campaign, a limited edition coffee table book featuring images from the Oscar’s archives and a special fundraising event in Los Angeles at LACMA.